Instagram’s feature called “Ad Break” is a key card:
Instagram’s Photo-sharing application is testing a feature called ‘Ad Break’ that will stop users from scrolling and showing an ad.
Matthew Type, a spokesperson for Meta’s sub-platform, confirmed the news about the feature trial, saying the company will update if the trial results in any changes to the app.
A user of the social networking platform Reddit spotted the feature being offered for testing while scrolling through Instagram.
In a Read It post, the user said that after scrolling for a certain period, Instagram stops users from scrolling further and the cycle resumes after viewing the ad.
In the screenshot provided, it can be seen that Instagram offers an ad break with a countdown that indicates how long the user will be able to resume scrolling.
It should be noted that Instagram’s sponsored posts are already being displayed in between content, but the inevitable ads between posts will add to the scrolling disruption.
